%20%20--%3E%0A%3Csvg%20version%3D%221.1%22%20id%3D%22Layer_1%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20x%3D%220px%22%20y%3D%220px%22%0A%09%20width%3D%2239px%22%20height%3D%2240px%22%20viewBox%3D%220%200%2039%2040%22%20enable-background%3D%22new%200%200%2039%2040%22%20xml%3Aspace%3D%22preserve%22%3E%0A%3Cpath%20fill%3D%22%23FFFFFF%22%20d%3D%22M38.5%2C7H28.2v26h10.3V7z%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20fill%3D%22%23FFFFFF%22%20d%3D%22M26.1%2C25.5c0%2C5.8-4.1%2C7.5-12.9%2C7.5C3.9%2C33%2C0%2C31.2%2C0%2C25.2v-1.1h11.6%0A%09v2.4c0%2C0.7%2C0.1%2C1.4%2C1.2%2C1.4c1%2C0%2C1.2-0.4%2C1.2-1.3v-0.9c0-1.6-0.9-1.6-3.5-2.2C2.2%2C21.7%2C0%2C19.7%2C0%2C15.3v-0.9C0%2C9.3%2C5.5%2C7%2C12.9%2C7%0A%09c10.2%2C0%2C12.8%2C2.6%2C12.8%2C7.4v1.8h-11v-2.9c0-0.6-0.4-1.1-1.2-1.1c-0.6%2C0-1.2%2C0.4-1.2%2C1.1v0.9c0%2C1.5%2C0.9%2C2%2C3.3%2C2.5%0A%09c8%2C1.6%2C10.5%2C3.3%2C10.5%2C7.5V25.5z%22%2F%3E%0A%3C%2Fsvg%3E%0A)
Ja Morant’s 52-Point Game Generates Record-Breaking Social Media Engagement
Ja Morant dropped a career-high 52 points against the Spurs on Monday, and the NBA announced the numbers they saw on their social channels following Morant’s spectacular performance.
According to NBA Communications, the performance evoked record-breaking social numbers.
The video of Morant’s buzzer beater alley-oop totaled 42.1 million views on Instagram. Right now, it’s the NBA’s most viewed video on their Instagram account.
On all of the NBA’s social platforms, the Grizzlies point guard generated over 80 million views on all the videos posted of him on Monday.
So far this season, Morant has already brought in 385 million views on videos for NBA social channels. This is the third-most views driven by a player this season, behind just Stephen Curry and LeBron James.
📈 @JaMorant content from the Spurs-Grizzlies game on Monday generated record-breaking social media numbers.
— NBA Communications (@NBAPR) March 2, 2022
The Grizzlies take on the Boston Celtics tomorrow at 7:30 p.m. ET on @NBAonTNT. pic.twitter.com/8t61hcOGtG
Morant himself clearly enjoys the impact he‘s having on the sport.
— Ja Morant (@JaMorant) March 2, 2022
The Grizzlies face the Celtics on Thursday night on TNT, giving Morant another national stage to showcase his talents.
More NBA Coverage:
- There’s No Way Out for the Lakers
- Five X-Factors That Could Decide the East
- NBA Draft Big Board: Ranking the Top 80 Prospects
Add us as a preferred source on Google
Madison Williams is a staff writer on the Breaking and Trending News team at Sports Illustrated, where she specializes in tennis but covers a wide range of sports from a national perspective. Before joining SI in 2022, Williams worked at The Sporting News. Having graduated from Augustana College, she completed a master’s in sports media at Northwestern University.